Candles made with soy wax burn much more slowly and last far longer than paraffin, giving consumers more value for their candle dollars - they last up to 50% longer than paraffin candles. Soy wax is a favorite of environmentally conscious people because it is not made from petroleum, like paraffin candles. The burning of soy candles does not increase the CO2 level in the atmosphere, and soy candles produce about 90% less soot than paraffin candles. Soy wax is a new alternative to paraffin wax that is cost-effective and is also made from a renewable source giving you a superior, long lasting fragrance-holding candle. Scent throw is used to describe how the candle smells while the wax is solid (cold throw) and how much aroma is given off after it has been lit (hot throw).